What a difference a year makes.
Home carbonation maker SodaStream earlier this year produced a television ad that was to air during the last Super Bowl. The spot slammed giant soda rivals Coca-Cola and PepsiCo for producing too much sugar and too many bottles, Josh Kosman reports.
In it, actress Scarlett Johansson says she and SodaStream are going to change the world. "Sorry, Coke and Pepsi," she adds at the end.
Fox — airing the Super Bowl — banned the ad, believing it was too tough on its rivals.
PepsiCo is the NFL's official soft drink.
On Friday, PepsiCo and SodaStream announced a deal to launch Pepsi soda caps (or syrup pods) made for the newer SodaStream machines.
Perhaps SodaStream will run an ad for this year's Super Bowl in which it just says, "Sorry, Coke." That might be easier for the NFL to swallow.
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