The Bulova Corp. will be moving some of its staffers to a full floor of the Empire State Building.
The 33,214-foot deal on the 29th floor had an asking rent in the $60s per foot.
The city-founded company, now owned by the global Citizen Holdings, will be bringing staff from part of its current 90,000-square-foot-plus owned building at 1 Bulova Ave. in Woodside, Queens.
"Bulova has been a fixture in New York City since its establishment more than 100 years ago, and when looking for the right space for our corporate headquarters, this monumental location was a clear choice," explained President Gregory Thumm.
"We look forward to residing in a building that shares Bulova's legacy of cutting-edge design, technological innovation and strong affiliation with New York City."
Deborah van der Heyden and Paul Ferraro of JLL represented Bulova in its space search and 15-year deal.
"We were looking for a really unique opportunity to create a collaborative, design-oriented, vibrant workplace for the executives, marketing and new design staff that were added by the new management team over the last few years," said van der Heyden.
Founder Joseph Bulova opened his first jewelry store on Maiden Lane in 1875, but the Bohemian immigrant first began making watches in 1911. Early offices at 580 Fifth Ave. were topped by the Bulova Observatory for watchmakers to set their creations by sidereal time.
The company later achieved accuracy with tuning forks and astronauts wore Bulova watches and left one of its timers on the moon.
Bulova was also the first to advertise on radio, and on July 1, 1941, paid $9 to run the first TV ad before a Brooklyn Dodgers game with the Philadelphia Phillies.
In the 10-second spot, a Bulova watch was seen over a map of the US and a voice proclaimed, "America runs on Bulova time!"
Coincidently, it was broadcast by the NBC affiliate WNBT from the top of the Empire State Building.
"It was a nice twist," added van der Hayden of its new location.
The Empire State Building was represented in-house by Ryan Kass and Fred Posniak of the Empire State Realty Trust ownership along with William Cohen, Jonathan Tootell and Shanae Ursini of Newmark Grubb Knight Frank.
Along with its energy efficiencies and WiredNYC Platinum rating, the colorfully lighted skyscraper has an upcoming 15,000 foot, tenant-only fitness center; a recently opened tenant conference center and the upcoming State Grill and Bar being developed by the building along with the Patina Restaurant Group that will open this fall.
Navigant is steering its city divisions into 73,000 square feet at 685 Third Ave.
The global company is currently in 52,000 feet at 90 Park Ave. on a sublease that ends within the next year. It also has a floor at 119 W. 40th after purchasing the life sciences company Easton Associates in 2012.
Gregg Espach of DTZ represented Navigant in the deal for the 13th, 14th and 15th floors at this former Pfizer building, now owned by TIAA-CREF.
Frank Doyle, Matt Astrachan, Clark Finney, Dan Kollar and Jonathan Fanuzzi of JLL are now representing the 27-story tower, which has asking rents in the high $60s per foot.
In another new deal, the recently created macro hedge fund, Kings Peak Asset Management, begun by former Goldman Sachs trader Steven Cho, will lease a 4,876 foot, high-end pre-built on the 17th floor.
Kings Peak, which will try to profit from the divergence in global economies, was represented by Cynthia Wasserberger, also of JLL.
Sources said nearly another 100,000 square feet in new leases there are out for signature.
Paris-based Maud Frizon will open at 422 W. Broadway between Prince and Spring streets. The 1,400 square-foot ground and 800 feet of lower-level space is located between the Missoni and DKNY stores.
Gary Schwartzman and George Graf with Newmark Grubb Knight Frank Retail brought in the tenant to the 10-year deal. Eric Le Goff, Jim Downey and Sarah Fabian of Cushman & Wakefield represented the building ownership. Area asking rents are in the mid-$300s per foot.
The flirty fun shoe, accessories and jewelry company was begun in 1969 by Danielle Maud Frizon when she couldn't find the footwear she needed for her modeling assignments. Adored by Brigitte Bardot, the brand is now owned by the Hong Kong-based Beauty Group, which is expanding worldwide.
As was first reported on nypost.com, Joe Sitt of Thor Equities has contracted to pay $35.5 million for the downtown retail site at 120 Greenwich St.
There are already buyouts in place for the current occupants of the commercial condominiums totaling 4,683 feet on the ground and 863 square feet in the lower level, according to Costar. Sitt is expected to find another retailer to lease the building, which has 208 feet of frontage wrapping three of its sides and also offers signage opportunities to catch the eyes of the millions of annual passersbys.
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