Your minute-by-minute guide to the Super Bowl

Written By kom nampuldu on Minggu, 01 Februari 2015 | 20.49

Pre-game

6 AM NFL Network: Ex-Jet Boomer Esiason and Katharine McPhee run down the best ads from big games of yore in "Super Bowl's Greatest Commercials 2015."

6:30 AM ESPN: "SportsCenter" live from Phoenix.

7 AM NFL Network: Melissa Stark, Sterling Sharpe and Shaun O'Hara on "NFL GameDay First" — followed at 9 am by an 8 1/2-hour edition of "NFL GameDay Morning."

10 AM ESPN: Chris Berman hosts a four-hour "Postseason NFL Countdown."

10 AM AMC: A metaphor for Sheldon Silver's political future: "Walking Dead" marathon, ending at 6 am Monday.

Noon NBC: Six-hour pregame coverage kicks off with "Football America: Our Teams" featuring "Together We Make Football" contest winners Christian Osterhout and the Boron Bobcats High School football team. Bob Costas is the primary host, and coverage includes interviews with the likes of Tom Brady and Katy Perry, along with the only three fans in the world known to have attended every Super Bowl to date. Players' better halves get profiled by figure skaters Johnny Weir and Tara Lipinski, who will also interview celebs such as Elizabeth Banks, Chris Pratt and Adriana Lima.

Noon Hallmark: Fur balls go flying at "Kitten Bowl II," hosted by Howard Stern's wife Beth. The contest repeats at 3 pm and 6 pm.

Beth Stern is hosting "Kitten Bowl II."Photo: Startraksphoto.com

Noon TLC: Diaper dandies duke it out in the Toddler Bowl. It airs again at 2 pm on Discovery Family Channel. Daddy vlogger Clintus McGintus hosts.

3 PM Animal: Refs will undoubtedly be checking air pressure on chew toys for Puppy Bowl XI, which runs until 3 a.m. The contest is officiated by five Nigerian dwarf goat cheerleaders and features a halftime show featuring Katty Furry, a puss who plays Katy Perry covers.

4 PM NBC: Savannah Guthrie conducts a live interview with President Obama from The White House. Obama last year predicted a 24-21 final score, but not a winner, saying the teams were too "evenly matched." He should stick to golf: Seattle wound up trouncing the Broncos 43-8.

5:30 PM NFL Network: "Sound FX" — sights and sounds of the 2014 NFL season.

First quarter

Game is on NBC, coverage officially begins at 6 pm

6:20 PM: The Seahawks are led onto University of Phoenix Stadium field in Glendale, AZ by a 9-year-old augur hawk called Taima, a name of native American origin meaning "thunder." The bird of prey has a 4 1/2-foot wingspan and usually stays on course — except that time last November at a Seahawks-Giants game when he went rogue and perched on a fan's head.

As the technically visiting team, the Patriots will be in their white road jerseys, while the Seahawks will be in their home blue.

It's the third time Arizona has played host to a Super Bowl, the last one in 2008. Aside from the glory in playing in the big game, players from either side get a few extra shekels: losers $49,000, and winners $97,000.

Idina MenzelPhoto: Getty Images

6:25 PM: Idina Menzel — Adele Dazee if you're John Travolta — sings the national anthem. It'll be old hat for the 43-year-old Long Island-raised crooner, who has previously belted out "The Star Spangled Banner" for her favorite football team, the Giants, and most recently, at last year's baseball All-Star game. Gamblers will be paying careful attention whether she omits a word, or exceeds 2:01 minutes; the average time of the anthem for the last nine Super Bowls is one minute, 56 seconds. John Legend will also be on hand to sing "America the Beautiful."

6:28 PM: Coin toss. Honorary captains for each team on hand for the flip —Former Seahawks safety Kenny Easley and ex-Pats linebacker Tedy Bruschi.

6:30 PM: Al Michaels and Cris Collinsworth will call the action for Super Bowl XLIX, with Michele Tafoya reporting from the sideline.

Last year, 112.2 million people — the most ever for a TV program — tuned in worldwide, and this year's game, broadcast in 34 different languages, could surpass that. Advertisers will pay for the captive audience — $4.5 million per 30 second spot. Want to multitask? NBC will stream the game free online and on mobile devices, with no cable subscription required. In the wake of Deflategate, the man in the spotlight is Tony Medlin — the Chicago Bears equipment manager supervising the 108 official game balls, and handing them off to officials about three hours before the game.

First quarter commercials:

Toyota: The game's first ad will be "How Great I Am" starring a very rad Amy Purdy, a US Paralympic Team athlete without legs who snowboards, runs, bikes, drives, and dances her way to the words of Muhammad Ali.

No More: The NFL paid for the spot, which comes on the heels of a public relations disaster this season, including the Ray Rice assault of his then-fiancĂ©e, and other cases — is based on an actual phone call to 911.

BMW: Katie Couric and Bryant Gumbel discover the Internet in 1994 and share similar wonderment/confusion 21 years later, as they cruise in an all-electric car in "Newfangled Idea."

Anheuser-Busch: A clydesdale shows some puppy love in Budweiser's "Lost Dog." The ad is one of seven for the brewmeister.

Coca-Cola: Danica Patrick, Michael Sam and child actor Kid President aim to stamp out cyber-bullying for the soda giant's "Make it Happy" campaign.

T-Mobile: It's a mock PSA with Robert Kardashian's daughter, and her booty — which upstages everything in "Data Stash."

Avocados: The fruit is Mexico's top pick in the clever "First Draft Ever," where countries draft animals and objects at the beginning of time.

Dove Men+Care: It's beginning to feel a lot like June, with sunny scenes of fatherhood and what it takes to be a man in "Real Strength." Toyota's spot at the end of the second half follows a similar theme.

Weathertech: Employees of the car floor mat manufacturer featured in "America at Work."

Snickers: Stone-faced heavy Danny Trejo takes a turn as Marcia and Steve Buscemi tries his best as Jan in this "Brady Bunch" homage.

Second quarter

Paramount: Preview of "Terminator Genisys" Arnold Schwazneggar is back for the fifth installment of the sci-fi saga.

Nationwide: Seemingly invisible Mindy Kaling does her best to get noticed; Matt Damon makes a cameo.

McDonald's: Customers learn that — at least through Valentine's Day — some customers can pay with hugs in "Pay with Lovin.'"

Toyota: Former NFLers Kurt Warner, LaVar Arrington, DeMarcus Ware and Fred Jackson talk about fatherhood in "To Be a Dad," which airs just after the quarter ends.

Nissan: A continuation of this year's ode to fatherhood.

Halftime

8ish: Pop songstress Katy Perry told ESPN she aims to belt out "as many familiar hits as possible" during her 12 ¹/₂ minutes of stage time. "I think you can bet that I'll be playing 'Roar' and I'll be playing 'Firework,'" she told the Arizona Republic. "I would never leave those songs out because they have in some ways been the songs that have bookended my career." Musical guests include Lenny Kravitz, and a surprise guest Perry said would be a "throwback."

The 30-year-old showed her enthusiasm on Instagram, with a shot of her football-themed pedicure, along with the caption, "Even my tippy toes are ready." Online gambling sites have Perry in their sites, taking action on whether — and how much — cleavage she shows. Odds favor cleavage.

Third Quarter

Always: Doing things "Like a Girl" is no compliment. Runs just after halftime.

Sprint: An apology to its competitors for likening them to sheep in previous ads.

KIA: A pitch for a new film doesn't go exactly the way Pierce Brosnan envisions in the "Perfect Getaway," which ends with fireworks.

Go Daddy: The company yanked "Journey Home" — a send-up of Budweiser's cute overload — after critics said it encouraged people to pawn pooches online and through puppy mills. An apology was issued, along with a promise to still make viewers laugh.

Jublia: Valeant Pharmaceuticals International's "Tackle It" puts toenail fungus in the spotlight. Care for another cocktail frank?

Fourth Quarter

Wix.com: NFL greats Brett Favre, Emmitt Smith, Terrell Owens, Larry Allen and Franco Harris, show that website creation isn't so hard after all in "It's That Easy"; Brett may be onto something with his Farve & Carve charcuterie.

Loctite: Super glue maker promises to showcase its "Loctite Dance." Glue brand trivia: Loctite says it's the first adhesive brand ever to advertise during the Super Bowl!

Bud Light: In "Coin,"an unsuspecting suds fan catches Pac-Man fever.

Mercedes-Benz: It's the age old contest between tortoise, hare — and German sports car — in "Fable"

Mophie: Things go to hell when God's cell phone battery runs out in "All Powerless."

Victoria's Secret: Lingerie clad vixens remind us that there's more to life than football in "Valentine's." The sexy spot runs after the 2-minute warning.

After-game

10 PMish NBC: "Super Bowl Postgame Show." The Lombardi Trophy is raised aloft — the seven pound, sterling silver prize is made by Tiffany & Co. The big game is followed by the premiere of "The Blacklist." That's a returning show, but here's a bit of trivia. Among the shows that have debuted their first episode after a Super Bowl: "The A-Team" in 1983 and "The Wonder Years" in 1988.

10 PM NFL Network: ''NFL Gameday Final'' — For more analysis, highlights and post game interviews.

10 PM ESPN: SportsCenter followed by NFL Primetime for even more analysis and second-guessing. And yes, your 27th buffalo wing was probably a mistake.


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