Richard "Mad Dog" Beckman's company — Three Lions Entertainment — is facing liquidation, sources say, following a $2.45 million breach of contract lawsuit filed against it by CBS Broadcasting for nonpayment of TV fees connected to the Fashion Rocks show.
The Three Lions Web site now contains a button that says "Creditors Click Here" and nothing else on its home page. It had already scrapped plans to do a Hollywood Rocks show in December.
The show on Sept. 9 was hosted by Ryan Seacrest and featured Jennifer Lopez, and Justin Beiber who stripped down to his undies at the show at the Barclays Center.
Despite the quality entertainers, ratings for the show bombed, attracting only 2.28 million viewers, making it the lowest ranking of the network shows to air in that time slot that night. That poor showing impacted the price that Three Lions — a company formed with celebrity lawyer Joel Katz with backing from billionaire Ron Burkle's Yucaipa Cos. — could collect for ads.
And it also thwarted any chance of raising a second round of financing after Burkle turned skittish on giving up more money.
The suit, first reported by Deadline.com, was filed in the state court on Nov. 5.
"Despite a signed written contract obligating Three Lions to pay CBS $2.45 million as a fee for air time on the CBS Television Network for the broadcast of Three Lions program, "Fashion Rocks" in September 2014, Three Lions has not paid CBS a dime," the suit claims. "These lions have shown themselves to be cowardly in the extreme when it comes to honoring contractural obligations," the suit claims.
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