The Surf Lodge in Montauk, the wildly popular summer hangout, is launching its own cafés with plans to open in 10 to 15 US cities, our Julie Earle Levine has learned.
Jayma Cardoso will unveil the first Surf Lodge Café in Miami at the NADA (New Art Dealers Alliance) fair that is held simultaneously with Art Basel Miami Beach and features plenty of cool young talent. The café opens Dec. 3, and runs through Dec. 7.
Sean Olnowich, who has worked as chef at New York's Le Madri, L'Ecole (the restaurant in the French Culinary Institute), Matthew Kenney's Winebar, Todd English's Olives New York and Glass, will be executive chef at The Surf Lodge Café pop-up.
The plan is to then launch permanent Surf Lodge cafés, first in New York and then in California.
Cardoso says she's been thinking about expanding the brand, and healthy, natural "grab and go" cafés selling soups, sandwiches and fresh-pressed cold juices were a great fit. "We're not trying to do a fancy concept," she says.
The Surf Lodge will have a indoor café, food by the pool and a restaurant, hosting private dinners for celebrities, including one by Chloe Sevigny during the opening dates.
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