Popsugar, one of the top lifestyle sites aimed at millennial women, plans to launch a shopping magazine next month.
Shopstyle will be based on its fashion search engine of the same name with more than one million copies distributed. The 50-page debut edition has five ad pages.
"It's a test, we'll see how it goes," said CEO Brian Sugar, who founded the company eight years ago with his wife Lisa, who is the editor in chief. "If it works out, we may go quarterly next year."
The magazine comes only days after the company said it teamed up with Above Average to produce its first scripted comedy show, Seriously Distracted, which will air on YouTube.
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