Carmelo Anthony — in what he calls his "day job" — wants to be a champion with the Knicks.
But he has another ambition up his dark-blue sleeve.
"I want to brand myself as the digital athlete," Anthony said Thursday at the Bloomberg Sports Business Summit in Manhattan. "Nobody really took that place. There've been athletes that came before me that were doing what I'm doing and there are going to be people after me that are doing what I'm doing.
"But I really want to be the pioneer for that digital athlete, and when it comes to tech I want to be the face of that space," said Anthony, noting the likes of Magic Johnson, Michael Jordan and David Beckham who became known worldwide for their business ventures.
But none are known as the guy for the Digital Age, and Anthony nominates himself.
To that end, Anthony and business partner, Stuart Goldfarb, former VP of NBC, launched Melo7 Tech Partners this summer. The company invests in startup firms specializing in digital media, Internet consumer ventures and technology- based operations.
"At the end of the day, we all know what's my day job: basketball," Anthony said. "That's what my brand is built on, but I'm trying to take my brand to the next level, make it bigger, make it stronger."
Calling the kitchen the "most important room in the house," Anthony has started OrangeChef, aimed at creating "the smart kitchen."
Other startups include Hullabalu, a children's storytelling educational app, and SeatGeek, a ticket-buying search engine which has Eli and Peyton Manning as investors.
"Hullabalu, it's a kids educational platform app. Dialogue and conversation with kids, 3 through 6. It was something I wanted to do. My son loves apps," Anthony said.
He explained SeatGeek as: "You get to manage your tickets the way you want. You don't have to go there and hope and wish you get a seat. … I believe SeatGeek will change the game over the next couple years."
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