Power is an elusive thing. Everyone wants it, but few have it. And those who do have power, be it financial or military or cultural, end up losing it in one way or another. In some ways it's like Justice Potter Stewart's description of obscenity: "I know it when I see it." And these mags are the best at that particular type of know-how.
Fortune's Most Powerful Women
Fortune's Most Powerful Women magazine is pretty uninspiring. It names Ginni Rometty, chair and CEO of IBM, as the biggest deal in business, but doesn't do a lot to show what she's done. Mary Barra gets credit as the chief executive trying to change General Motors' fossilized culture, but she's still tarnished by the myriad defects and recalls that have hurt the American auto industry as of late. Susan Cameron, chief of cigarette maker Reynolds, gets lauded for borrowing a lot of money and buying a company as she casually tells a reporter that her products "kill people." And Janet Yellen, the Federal Reserve head, gets a rightly deserved nod in an evenhanded profile, but isn't found anywhere on the actual list.
Bloomberg Markets
Bloomberg Markets takes a different tack selecting its elite, choosing "influencers" for what they're doing now rather than past achievements or future hopes. That list has some crossover — Barra, Yellen — and notably leaves off Rometty. Still, 10 of its 50 are women. In its features, New York Department of Financial Services Superintendent Ben Lawsky gets treated like the Bruce Wayne of bank regulators in a piece that gleefully recounts all his triumphs. A profile of Floyd Wilson, CEO of fracker Halcon Resources, is made out to be a tough guy — his first quote is an expletive — who's ultimately a loser in the booming natural-gas business.
Bloomberg Businessweek
The former New York mayor's other magazine, Bloomberg Businessweek, has Apple boss Tim Cook on its cover for the bazillionth time in a fawning profile of the guy who runs the world's most valuable company. It's fine, but it doesn't break new ground in covering the tech giant or its leader, except to report that Steve Jobs' old office is kept as-is — a kinda-creepy detail. Felix Goulette and Ira Boudway rightly take NFL commissioner Roger Gooddell to task for mismanaging the most popular sports league in the US. Goodell, of course, gets credit for expanding the NFL's business so much. But the article puts the brakes on the assumption that he's good for all the teams and shows that he could be more vulnerable than he appears.
Forbes
Forbes has a fascinating, if overplayed, profile of Dr. Patrick Soon-Shiong, the surgeon-cum-entrepreneur. It turns out that the brilliant drug developer is also a blowhard who can't help hyping his inventions. There's also serious debate in the medical community about how much he's actually helped people. The magazine's other big profile, on how cities are swapping their old streetlights for LED bulbs, takes what could be a mind-numbingly boring topic and makes it compulsively readable. You'll be spouting out obscure statistics to your friends about light pollution and costs. Struggling writers out there may want to avoid the list of highest-paid authors, unless you want to know that James Patterson made $90 million last year.
New Yorker
We were struck to see the New Yorker's Jeffrey Toobin — a tireless and vocal critic of Edward Snowden — declare in an article about Google that in the US, "the press has a nearly absolute right to publish accurate, lawful information." Surrounding this apparently bland, but actually quite sneakily worded (lawful?), assertion is a shamelessly bold and incoherent shill for Google's stance against the "right to be forgotten" in Europe. We're not saying that Google's case isn't a tangled web, but we're wondering why the likes of Toobin are suddenly getting choked up about the potential "balkanization" of Google searches at the hands of governments looking to assert their authority over information. Far better is Dexter Filkins' latest dispatch from Iraq, which points out the uncomfortable fact that the Kurds don't want to fight ISIS to save the government of Iraq, but rather to establish their own country.
New York
New York's cover story about student backlash against campus rape at Columbia hails a "brilliantly plotted movement" headed by student Emma Sulkowicz, who has attracted attention for dragging her mattress around campus in protest. Beginning on the next page, we get another eight-page spread, this time on Airbnb. In typical fashion, it begins with a puffy profile of the founders, politely burying the rather irksome and pressing question of whether the service is raising rents for New Yorkers.
Time
The football season is in full swing, and so is the controversy. Amid the headlines about domestic violence and child abuse in the NFL, Time has a cover story about Chad Stover, a 16-year-old high-school defensive back who died of a brain injury last year after what seemed a routine tackle. What's striking is the reaction of his family, which hasn't begun campaigning against football. Instead, they're campaigning for awareness about the risks, especially for younger players. Elsewhere, a roundup of John Kerry's recent efforts to cobble together a coalition against ISIS features a shot of him at a desk inside the hold of a massive military transport plane. Sorry John, but Hillary already milke d that one for all it's worth.
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