Microsoft will give away Windows on smartphones, tablets

Written By Unknown on Kamis, 03 April 2014 | 20.49

Microsoft is to give away its Windows operating system to makers of smartphones and small tablets for consumers as it seeks to make more of an impact on those fast-growing markets and counter the success of Google's free Android platform.

Microsoft's move, announced at its annual developers conference in San Francisco, is an attempt to broaden the small user base of mobile versions of Windows, in the hope that more customers will end up using Microsoft's money-making, cloud-based services such as Skype and Office.

Up to now, Microsoft has charged phone and tablet makers between $5 and $15 per device to use its Windows system, as it has done successfully at higher prices for many years with Windows on personal computers. Hardware makers factor the cost of that into the sale price of each device.

Windows will be free for companies making phones and tablets with screen sizes under nine inches for the consumer market. A license fee will still apply for business devices.

Microsoft Chief Executive Satya Nadella did not have a snappy answer to the question of what will replace the company's overarching mission of putting a computer on every desk and in every home.

Instead, he elaborated on remarks he made last week about the importance of mobile devices as everything we do becomes digitized and connected to the Internet.

Microsoft also formally announced it has developed a voice-activated phone assistant feature called Cortana, a direct rival to Apple's Siri.

The feature has been rumored for some months and a test version was demonstrated at the event by Joe Belfiore, a Windows Phone executive.

The Cortana service, which can take verbal instructions to search the Web, set alarms, make calls and a host of other actions, is still in beta testing but will soon be a standard feature on Windows phones.

The latest version of Microsoft's smartphone software, called Windows Phone 8.1, will be rolled out to consumers as a downloadable upgrade in the next few months, and new phones running the software will be in stores by late April or early May, Belfiore said.


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