How Dave, Jimmy, Craig et al. are faring in late-night competition

Written By Unknown on Jumat, 28 Februari 2014 | 18.18

With all the attention heaped on the launches of "The Tonight Show Starring Jimmy Fallon" and "Late Night with Seth Meyers," it's easy to forget that the rest of the late-night landscape has kept churning along.

And while the talkers across the dial on ABC and CBS have taken an expected dip — as viewers sample the new offerings — their ratings are off just slightly from when Jay Leno was still the reigning late-night champ.

It's no surprise that Fallon is leading his competition by a large margin, averaging 7.5 million viewers since his premiere — which was boosted by initial sampling and an Olympics lead-in his first week (meaning that ABC and CBS were running repeats in prime time).

Against the new competition, CBS' David Letterman — by far now the oldest host in late night at 66 — has held up best.

Since the 39-year-old Fallon's debut, "Late Show" is averaging 2.6 million viewers through Feb. 26, down 10 percent compared to its 2.9 million season average.

"Jimmy Kimmel Live," hosted by the 46-year-old Kimmel, is down slightly more. Through Wednesday, "JKL" was averaging 2.3 million viewers since Fallon's premiere — down 12 percent from its season-to-date average.

Among younger viewers (adults 18-49), Kimmel is down more significantly — 24 percent — since Fallon's debut, with "JKL" averaging a 0.54 (Feb. 17-26) in that demo, compared to a 0.71 for the season.

Fallon, meanwhile, is averaging a 1.9 rating in adults 18-49 in his second week — though he's declined each night. Still, that's up 90 percent from Leno's average (1.0).

In three nights going head-to-head against Meyers at 12:35 a.m., "The Late Late Show with Craig Ferguson" was down 12 percent in total viewers from its season average (1.3 million vs. 1.5 million). NBC, for now, is still basking in the post-premiere glow: After averaging 8.5 million viewers in his first week, Fallon's second week is drawing 5.8 million viewers through three nights at 11:35 p.m. — still tracking 45 percent above what "Tonight" averaged with Leno.

Meanwhile, Meyers' viewership is up 45 percent for his first three nights (2.9 million viewers) over Fallon's "Late Night" average.

It's still early, of course, for NBC's new late-night duo. In total viewers, Fallon is down 29 percent from his first week to his second week-to-date, while Meyers slipped 21 percent from his first-to-third night.

Expect that settling trend to continue in the coming weeks, with a much closer margin separating the competition months from now.

"I'm not Nostradamus, but probably we'll open up, follow the Olympics, have crazy-awesome ratings. Then the Olympics will go away, our ratings will drop down [and] that will be a story," Fallon told The Post last November. "But Seth will start, so maybe it could be the same. And then at the end it will all be fine, we'll figure it all out and in the end it's either you watch me, Kimmel or Dave."

At a glance

Late Show With David Letterman: 2.6 million viewers (-10%)

Jimmy Kimmel Live: 2.3 million viewers (-12%)

The Late Late Show With Craig Ferguson: 1.3 million viewers (-12%)

Late Night With Seth Meyers: 2.9 million viewers (+45%)


Anda sedang membaca artikel tentang

How Dave, Jimmy, Craig et al. are faring in late-night competition

Dengan url

http://makananrasaenak.blogspot.com/2014/02/how-dave-jimmy-craig-et-al-are-faring.html

Anda boleh menyebar luaskannya atau mengcopy paste-nya

How Dave, Jimmy, Craig et al. are faring in late-night competition

namun jangan lupa untuk meletakkan link

How Dave, Jimmy, Craig et al. are faring in late-night competition

sebagai sumbernya

0 komentar:

Posting Komentar

techieblogger.com Techie Blogger Techie Blogger